Google Grants – Fress AdWords Advertising For Chariable Organizations

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Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google.

Organizations that receive a Google Grant are awarded an in-kind online advertising account which can be used it in a variety of ways, including general outreach, fund-raising activities, and recruitment of volunteers.

The US Fund for UNICEF’s e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt – supporting children with life-threatening illnesses through art and athletics programs – has seen a 60 to 70 percent increase in volunteers.

To be eligible for the Google Grants program, organizations must meet certain legal requirements, as well as Google policy guidelines.

When Google considers an organization’s application to the program, they review the content included in the application, along with a close review of the organization’s website, since that’s where users will be taken via the Google Grants ads.

Eligible nonprofits include, but are not limited to, the following focus areas:

Ineligible nonprofits include, but are not limited to, the following concentrations:

Be aware that any organization with the following components on their site is not eligible for the Google Grants program:

Google reserves the right to award advertising to any organization. Selections are made at Google’s sole discretion, and decisions regarding award recipients are final.

Learn more about the Google Grants program guidelines and details.

google grants summary

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