HomeAway 2010 Super Bowl Ad

As I am sure you are aware, it’s a mere three months until the Super Bowl. The food, the friends, the commercials – it’s practically an American holiday!

On February 7, 2010 CBS will broadcast the Super Bowl, during which the Austin, TX based company HomeAway, Inc will air their very first national TV ad.

“Our loyal travelers already know they can get a whole house for half the cost of a hotel room when they rent vacation homes through sites like HomeAway.com and VRBO.com. However, consumer awareness of vacation rentals is still low, even though it’s one of the fastest growing segments of online travel,” says Brian Sharples, founder and chief executive officer of HomeAway®. “We’re going to use the Super Bowl broadcast to launch an exciting campaign highlighting the benefits of vacation rentals to reach more than 100 million people.”

“HomeAway continues to focus on offering value to owners and property managers of the more than 425,000 vacation rentals listed on our international sites, which include HomeAway.com, VRBO.com and VacationRentals.com in the U.S.,” Sharples says. “This high-profile advertising is one more way that demonstrates our commitment to delivering a level of support to our customers that is unparalleled in the industry.”

[Full HomeAway Press Release]

It’s not completely clear how much dough HomeAway forked over for the Super Bowl ad, but some reports put the cost at a little over $3 million for a 30-second spot. Working with their ad agency Publicis in the West, HomeAway has developed a new campaign that will last through next year; the official launch being the HomeAway 2010 Super Bowl ad.

Through their various websites, HomeAway features more than 425,000 vacation rental listings. With the largest and most diverse selection of vacation homes around the world – 180,000 properties throughout 120 countries – HomeAway brings together homeowners and travelers who want to experience their trip outside of a hotel.

HomeAway is free to use and even has reviews from other travelers.

homeaway super bowl ad

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Comments

Maybe I should try homeaway, I was able to find some great jaco rentals in costa rica but it took me forever! I think I need a service like this, I cant do that again!

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