AdSense Now Requires A Privacy Policy On All AdSense Sites.

You may not have heard of this new rule, but it’s true…

Any site you currently have AdSense ads on must have a privacy policy. Feel free to use my site as a privacy policy sample.

You can also use the free DMA Privacy Policy Generator.

The Google AdSense Blog details the changes:

“We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.”

So be sure to get your policy up before Google cancels your AdSense account.

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